Aden brings deep experience in the technology and growth sectors, with a proven track record across business creation, strategic planning, and operational leadership. He has held senior roles at leading global technology firms including Oracle, Salesforce, Marketo, and Siebel, and has worked extensively with VC – and PE-backed ventures. His skill set spans marketing automation, digital platforms, enterprise sales, and cloud technologies — including SaaS, PaaS, IaaS, and IoT. He has successfully led cross-functional teams across APAC, Europe, and the US, and is known for building high-performing teams, scaling go-to-market strategies, and creating platform ecosystems that drive long-term value.

Aden contributes strong governance capability and commercial insight to the Net Capital platform, with a focus on sustainable revenue growth and stakeholder alignment.